UX Recommendations

CTAM TVE UX Subcommittee's Recommendations (Phases 1 & 2)

Phase 1 recommendations are focused on best-in-class verification or the “sign in” process, specifically:

Sign In Language and Placement
Customer Support for Sign In Failure
Service Provider Selection
ID Linking & Social Media Sign In
Sign In Iconography
Co-branding between Service and Content Providers
Verification Duration & Remember Me

Phase 2 recommendations cover additional topics:

Instant access (HBA)

Error Messaging
Single Sign On (SSO)
Personalization, Recommendations & Bookmarking
Content Search & Discovery
Persistent MVPD Selection
Rules of Engagement

In addition, members of the UX Subcommittee, the Marcom Subcommittee and CTAM have worked with experts in the industry to develop unique recommendations for specific audiences:

Kids' UX
Hispanic UX

This User Guide outlines the recommended Best Practices for these experiences. Some of the recommendations will require more time to implement than others.  Success will be achieved when 75% of member companies who are delivering TV Everywhere service and/or content have adopted the recommendations.

The UX Subcommittee convenes regularly to discuss, develop and refine these recommendations.

Click HERE to download a printable document containing all current TVE UX Recommendations.


CTAM is partnering with the Open Authentication Technology Committee (OATC) to create and deliver a simple and secure TV Everywhere experience. The OATC is a non-profit industry association committed to developing open, voluntary technical standards that will enable consumers to access subscription TV content via participating Internet sites. You can review published standards and recommendations by clicking here.