UX Recommendations

CTAM TVE UX Subcommittee's Recommendations

Authentication Duration & Remember Me
Co-branding between Service and Content Providers
Customer Support for Sign In Failure
Error Messaging
Home Based Authentication (HBA)
ID Linking & Social Media Sign In
Persistent MVPD Selection
Rules of Engagement
Service Provider Selection
Sign In Iconography
Sign In Language and Placement
Single Sign On (SSO)

In addition, members of the UX Subcommittee, the Marcom Subcommittee and CTAM have worked with experts in the industry to develop unique recommendations for specific audiences:

Kids' UX
Hispanic UX

The UX Subcommittee convenes regularly to discuss, develop, and refine these recommendations.  If you have questions or input, please contact Cindy Mirabella (Cindy@ctam.com).

Click HERE to download a printable document containing all current TVE UX Recommendations.


CTAM is partnering with the Open Authentication Technology Committee (OATC) to create and deliver a simple and secure TV Everywhere experience. The OATC is a non-profit industry association committed to developing open, voluntary technical standards that will enable consumers to access subscription TV content via participating Internet sites. You can review published standards and recommendations here