Intelligence

Most Recent Research

CTAM / HUB TVE Tracking Study - Wave 6 (March, 2017)

Full Report (77 pp)  
Presented Report (37 pp)

This latest tracking wave is based on a new methodology: data collected continuously across a six-month span, August 2016 to January 2017. This new approach removes the volatility that occurs when taking an annual snapshot at a single moment in time, providing CTAM members with a more nuanced look at who is streaming TV Everywhere content, how often, and the impact on customer perceptions, among other insights.
 

CTAM / HUB Study: TVE Drivers (November, 2016)

Highlights

This study explores the market size for TVE, emotional needs that drive platform choice, alignment of emotional/feature needs with TVE. What messaging will turn non-users into users, and casual users into avid ones?

 

Digital Marketing Survey: Practices & Performance (July, 2017)

Summary

A survey conducted among CTAM TVE Marcom subcommittee member companies identifies priorities for TVE marketers as well as most successful copy, imagery and platforms currently in use.


News

TV Everywhere Streaming Rises Among Cable Subs, B&C, May 1, 2017 (subscription required)
 

Other Research

Adobe State of Digital Video (April, 2017) (link)

Freewheel Video Monetization Report (3Q 2016) (link)
 
Past Waves - CTAM TV Everywhere Tracking Study

Wave Five (January, 2016) report of the CTAM TV Everywhere consumer tracking study from hub Entertainment Research.
Wave Four (July, 2015) report of the CTAM TV Everywhere consumer tracking study from hub Entertainment Research.
Wave Three (February, 2015) report of the CTAM TV Everywhere consumer tracking study from hub Entertainment Research.
Wave Two (October, 2014) report of the CTAM TV Everywhere consumer tracking study from hub Entertainment Research.
Wave One (April, 2014) report of the CTAM TV Everywhere consumer tracking study from hub Entertainment Research.