Intelligence

Most Recent Research

CTAM / HUB Tracking Study - Wave 6

Full Report (77 pp)

Presented Report (37 pp)

Wave 6 of TVE tracking is based on data collected continuously across a six-month span, August 2016 to January 2017. This new approach removes the volatility that occurs when taking an annual snapshot at a single moment in time, providing CTAM members with a more nuanced look at who is streaming TV Everywhere content, how often, and the impact on customer perceptions, among other insights.

 

CTAM / HUB Study: TVE Drivers

Highlights

This study explores the market size for TVE, emotional needs that drive platform choice, alignment of emotional/feature needs with TVE. What messaging will turn non-users into users, and casual users into avid ones?

 

Adobe Predicts Accelerated TVE Growth on 5th Anniversary of Primetime Authentication
 
Read here
 
Adobe Primetime blog celebrates the 5th year anniversary of Adobe's TV Everywhere solution

 

OLDER RESOURCES

Research Summary

CTAM has compiled a detailed summary of research on TV Everywhere from various sources.

 

CTAM TV Everywhere Tracking Study

Please CLICK HERE to read the full Wave Four (July, 2015) report of the CTAM TV Everywhere consumer tracking study from hub Entertainment Research.

Please CLICK HERE to read the full Wave Three (February, 2015) report of the CTAM TV Everywhere consumer tracking study from hub Entertainment Research.

 

Please CLICK HERE to read the full Wave Two (October, 2014) report of the CTAM TV Everywhere consumer tracking study from hub Entertainment Research. 

Please CLICK HERE to read the full Wave One (April, 2014) report of the CTAM TV Everywhere consumer tracking study from hub Entertainment Research.  

Cable Subscriber Infographic

MVPD Subscriber Infographic 

 

Consumer Behavior Reporting

 

Links to additional reports will be posted shortly.

Please CLICK HERE to view the full 1Q 2014 report of TV Everywhere consumer behavior from Adobe Primetime

(NOTE: You must be a representative from a CTAM member company to access the Adobe Primetime report, and will be required to log in using your CTAM.com user name and password to view.)

 

Background Research

 

Authentication and Piracy

Please CLICK HERE to review this study prepared by hub Research for CTAM Residential Products Council, November 2013 

 

Messaging & Positioning
Please CLICK HERE to review this study prepared by Hypothesis for CTAM, August 2013