Co-branding Between Service & Content Providers

RATIONALE

Co-branding enforces the message to consumers that they are receiving TV Everywhere content as a benefit of their MVPD subscription.

 

RECOMMENDATIONS

 

  1. Display co-branding on each content provider access page, regardless of the access point.
  2. Include co-branding when the consumer accesses content from a content provider Sign In page, and use advertising (if employed) pertinent to content provider.


 


 

EXAMPLES & LINKS

 

 

Examples: Comcast Xfinity, Suddenlink Communications