The CTAM TVE Tracking Study (2017 – Wave 6) revealed that:
64% of current TVE users cite that “TVE is harder to use than other online sources” as a reason for cutting back on TVE use.
53% of current users say that they “prefer sources that don’t ask for login” when asked about reasons they don’t use TVE more.
"Difficulty using" is a prominent reason why younger consumers don’t use TVE more; for older consumers, process confusion is a barrier. Consumers have clearly communicated that they do not want to be forced to enter their credentials every time they are accessing TV Everywhere content.
Cable companies and content providers must continue to develop verification processes that function behind scenes to maintain a customer’s credentials on specific devices and in the home.
6 in 10 consumers indicate that signing in LESS than once per week would be reasonable:
4 in 10 have heard of home-based automatic sign in; close to 6 in 10 say it would make them at least a little more likely to use TVE:
Explain the “Remember Me” functionality at the access point, including:
When a browser updates, it destroys the "Remember Me" cookie, regardless of the time limit, TTL setting "T"; this becomes less problematic with home based in-home auto authentication.