TV Everywhere Industry Resource Center

In June of 2013, the CTAM Board of Directors asked that CTAM focus the consumer and residential resources on TV Everywhere in order to increase awareness and usage of the service with consumers.  A Board-appointed Steering Committee was formed and its members outlined the most important challenges to be addressed in the first phase of the project:

  • Recommend best practices for the user experience, specific to verification (authentication).
  • Research and recommend the best category name for the service, as it moves from industry to consumer reference.

These initial tasks have been completed, and efforts are currently focused on:

  • Developing a core service descriptor and supporting messages that resonate with consumers.
  • Planning 2014 consumer communications calendar to build awareness and promote the benefits of tv everywhere.
  • Implementing Phase One UX recommendations and developing a second phase of recommendations to enhance the TV Everywhere viewing experience.

The Steering Committee directs the work of experts on two small subcommittees to deliver User Experience (UX) and Marketing & Communications recommendations.

These subcommittees, in turn, confer with the Residential Products Working Groups to ensure broad industry support of the recommendations. The organizational structure follows.

TVE Project Structure & Steering Committee Membership

 

  • A+E Networks
  • Discovery Communications
  • Scripps Networks
  • Bright House Networks
  • Disney & ESPN Media Networks
  • Showtime Networks Inc.
  • Cable One
  • Fox Networks Group
  • Suddenlink Communications
  • Cablevision Systems Corp.
  • HBO
  • Time Warner Cable
  • Charter
  • iNDEMAND
  • Turner Broadcasting
  • Cogeco
  • Mediacom Communications Corp.
  • Univision
  • Comcast
  • NBCU
  • Viacom Networks
  • Cox Communications

 

 While satellite and telco MVPDs are not eligible for membership, CTAM has been, and remains, open to cooperating with any MVPD on projects with mutual benefits.